Alliances and Business-Level Performance
Your textbook readings this week suggests that, among the alternative rationales that are set out for cooperative strategy on the business level, the most effective in creating a sustainable competitive advantage are complementary strategic alliances. Why do you think this is so? In answering this question, be sure to refer to the basic requirements for sustainable competitive advantage that are found in a business-level strategy.
Write your analysis in a 2-page Word document formatted in APA style.
Grading Criteria
Demonstrated understanding of alternative rationale for business-level cooperative strategy
Explained why complementary strategic alliances are the most effective in creating competitive advantage
Supported answer with reference to the basic requirements for sustainable competitive advantage
Applied the correct APA style, usage, grammar, and punctuation
