Apple

Watch the following videos and then respond to the questions below:

a) Exclusive Interview with Apple CEO Tim Cook [https://www.youtube.com/watch?v=hwQ3d9tcbBk]

b) Tim Cook Unveils NEW iPhone 6 [https://www.youtube.com/watch?v=XkGFU0FSkho]

c) Steve Jobs Introduces the New iPad [http://www.youtube.com/watch?v=1PpeSbDoeAE]

d) Steve Jobs Introduces the first iPod [http://www.youtube.com/watch?v=kN0SVBCJqLs]

e) Steve Jobs (Biographer) 60 Minutes [http://www.youtube.com/watch?v=1jqSK8Qv4ZY]

f) Apple Ad 1984 – Release of the Macintosh [http://www.youtube.com/watch?v=R706isyDrqI]

**After watching the videos, GO BACK TO THE MAIN FORUM PAGE and answer each of the questions posts**

QUESTION #1

What role did the late Steve Jobs play in leading and managing innovation at Apple?

QUESTION #2

How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

QUESTION #3

Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.

QUESTION #4

What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?

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