Topic: Political Ads Analysis

Instructions: In order to be prepared to discuss this topic, go to the Module Week-8, course content, download, print and read the PDF file handout’ Political Ads Analysis.’ The questions on the handout are only to help aid you towards critical thinking when viewing ad(s). You MUST have Windows Media Player or QuickTime application in order to view political ads on the Module Week-8 course content page. Windows Media Player is included with Microsoft Windows; there is no download required.

Mac users may need to download Quick Time to see political ads, go to this Canvas course’s announcement titled, ‘About this PSC 101 Course’; Click on link to the students Apple product for ‘QuickTime Player’ download, or use this hyperlink; (Links to an external site.)Links to an external site.

See QuickTime page open. Click on: ‘QuickTime Free Download,’ [May need to choose between Windows Vista or Windows 7 on Macintosh download]. > Click on: Free ‘Download Now.’ > Click on: ‘Run.’ > Click on: ‘Run’ again. > See: Windows Installer Box: ‘Welcome…’ > Click on: ‘Next.’ > See: agreement box, click on ‘yes.’ See install box (click on ‘install’ if needed.); then wait while Quick Time is installed. [May get a file box that says ‘file in use,’ if so, close your Canvas course website if it is open; then click ‘Retry.’] When QuickTime has completed installation, click on ‘Finish’ button. Then start viewing political ads.

Look at the PDF file ‘Political Ads Overview’ (under the ‘Political Ads Analysis Discussion Topic Exercise’ heading) on Module Week-8 content course page which gives a synopsis of the political ads linked on the content page; then choose a political ad (i.e., ‘Eisenhower, ‘Daisy’) to view and analyze which is on the Module Week-8 content course page. Be patient for movie to open, depending on the speed of your PC. Make sure volume is up on your computer.

1. After you have looked at one of the political ads; Discuss: on the discussion board what is significant about the ad as you viewed the political ad. The questions below are only to help aid you towards critical thinking when viewing political ad(s): -Is the ad about an issue; for an issue or against an issue? Is the ad about a candidate? -Is it an attack ad? What is the scope of the ad; what information is the ad trying to get you to believe or know about or believe in? Does the music or actors used in ad stir any emotions? -How and does the information given in the ad change your opinion of the issue or the candidate?

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