Assignment: Ad Analysis

Choose an advertisement, either on television, on the radio, on the internet, or in print.

Describe and analyze the advertisement by answering the following items:

  • Where did you find the ad?
  • Briefly describe the scenario depicted in the ad.
  • What product is being advertised?
  • Identify the main claim in that advertisement.
  • Is the claim credible? Why or why not?
  • What might make the claim more credible? What might make it less credible?
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