For your capstone project, you are developing a health care business concept and producing a screencast video presentation that describes your business. The screencast video needs to capture you, with web camera turned on, presenting a PowerPoint that covers the criteria of the project. For assistance in creating your PowerPoint presentation, see the AU Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.). Use one of the following programs to record your screencast video presentation.
You are planning to create a health care business such as a clinic, home care business, adult day care center, IT or management consulting firm, a small store selling medical supplies or other healthcare related business. Develop your business plan in terms of the criteria listed below. Then create a PowerPoint presentation that promotes your health care business. Finally, record a screencast presentation of yourself, presenting your PowerPoint presentation.
Step 1: The Business Plan
In your Capstone Project: Business Plan,
Describe the mission, vision, nature of your business, services/products, and customers of your business.
Assess the competitive environment of your business (e.g., culture/social, legal/regulatory, economic, technological, and/or competitive factors) along with your major competitors.
Identify local, state, and federal regulations or other ethical concerns in relation to your business.
Formulate your key marketing strategies to promote your services/products.
Create your HR plan with projected positions for the first year of your business.
Develop a 1-year budget plan with an estimate of how much money will be required to establish your new business, and justify how you will finance your venture.
Step 2: The Presentation
For your Capstone Project: Business Plan video presentation,
Create a PowerPoint that presents the required criteria of your business plan.
Design your PowerPoint so that it promotes your health care business.
Produce a screencast video that presents your Capstone Project: Business Plan.
Develop a transcript of your video presentation.
The Capstone Project-Business Plan Video Presentation with PowerPoint:
Must be 7 to 10 minutes in length.
Must include a separate title slide with the following:
Title of project
Course name and number
Must be formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.)
Must use at least seven scholarly and/or peer-reviewed sources that were published within the last five years.
Must include a separate references slide that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.