Capstone Project: Business Plan

Prior to beginning work on this assignment, read the following articles:

For your capstone project, you are developing a health care business concept and producing a screencast video presentation that describes your business. The screencast video needs to capture you, with web camera turned on, presenting a PowerPoint that covers the criteria of the project. For assistance in creating your PowerPoint presentation, see the AU Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.). Use one of the following programs to record your screencast video presentation.

For tips on making a professional video, review the Filming a Video that Demonstrates Professionalism (Links to an external site.) resource.

Capstone Project-Business Plan

You are planning to create a health care business such as a clinic, home care business, adult day care center, IT or management consulting firm, a small store selling medical supplies or other healthcare related business. Develop your business plan in terms of the criteria listed below. Then create a PowerPoint presentation that promotes your health care business. Finally, record a screencast presentation of yourself, presenting your PowerPoint presentation.

Step 1: The Business Plan

In your Capstone Project: Business Plan,

  • Describe the mission, vision, nature of your business, services/products, and customers of your business.
  • Assess the competitive environment of your business (e.g., culture/social, legal/regulatory, economic, technological, and/or competitive factors) along with your major competitors.
  • Identify local, state, and federal regulations or other ethical concerns in relation to your business.
  • Formulate your key marketing strategies to promote your services/products.
  • Create your HR plan with projected positions for the first year of your business.
  • Develop a 1-year budget plan with an estimate of how much money will be required to establish your new business, and justify how you will finance your venture.

Step 2: The Presentation

For your Capstone Project: Business Plan video presentation,

  • Create a PowerPoint that presents the required criteria of your business plan.
  • Design your PowerPoint so that it promotes your health care business.
  • Produce a screencast video that presents your Capstone Project: Business Plan.
  • Develop a transcript of your video presentation.

The Capstone Project-Business Plan Video Presentation with PowerPoint:

  • Must be 7 to 10 minutes in length.
  • Must include a separate title slide with the following:
    • Title of project
    • Student’s name
    • Ashford University
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must be formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.)
  • Must use at least seven scholarly and/or peer-reviewed sources that were published within the last five years.
  • Must include a separate references slide that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
Basic features
  • Free title page and bibliography
  • Unlimited revisions
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On-demand options
  • Writer’s samples
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  • Copies of used sources
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Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)