Generic Strategies

Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2020) text.What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week’s coursework (Thompson text).Additionally, choose a rival company and describe what generic strategy they are using.What other strategy might the company you selected use to improve their competitive sustainability? Explain why?

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