HEB Supermarket SWOT Analysis
A SWOT analysis by definition represents a tool which identifies both internal and external factors which might affect a given organization (Phadermrod, Crowder & Wills, 2019). A SWOT analysis thereby allows individuals investigate the strengths, weaknesses, opportunities as well as the threats which an organization may face in their environment. By assessing the four factors, leaders are able to make informed decisions.
According to Gürel and Tat (2017), the SWOT analysis in the current times is being used as a crucial marketing tool. Organizations are also using this tool to discover strengths, diminish the weakness, increase the opportunities as well as document the unforeseen threats. This paper serve to conduct a comprehensive SWOT analysis of HEB which is an American privately owned chain of supermarket which is based in Texas, U.S.
HEB Supermarket Strength(SWOT Analysis)
HEB has various strengths which makes it competitive. The banner segmentation in these chains helps in serving a broad array of shoppers. These segments include HEB, Hybrid, HEB Plus, Pantry Food Central Market, Pantry Food as well as Mi Tienda. The company has a strong advertisement and private labeling program. Through investing on charity programs, the company has created a positive image to its outside environment. Besides, the company has diverse products which are easily visible and hence attracts the eyes of potential customers. Furthermore, some store provides additional services such as beauty advisors, bank and bakery which attract more clients. In addition, the mobile programs which the company has established in the community has made the company successful.
HEB Supermarket Weaknesses(SWOT Analysis)
HEB has various notable weaknesses. Several stores particularly those located in the Central Market requires a large workforce is expensive to hire. Besides, arranging the extensive labor force is a challenge. Moreover, the chain store has based most of its operations on the state of Texas only. Due to the its privately owned status, the store faces challenges in accessing capital from the capital markets. In addition, the lack of loyalty cards gives its competitors an advantage in terms of customers’ loyalty. It therefore become crucial for the store to introduce incentives which can be enjoyed by its customers. The store also faces intense competition which in returns limits its market share.
HEB Supermarket Opportunities(SWOT Analysis)
There is a potential for increased investment opportunities outside Texas. The store can also build relationship with its customers through investing on various incentives. The company should also leverage earnings across the banners. Furthermore, the company needs to invest more on home deliveries in localities which will help in building a solid and loyal customer base. The company also needs to take advantage of the increasing technological advancements in boosting its sales. The chain stores should also focus on offering environmentally friendly products which will make it enjoy the subsidy the government has announced on environmentally friendly goods.
HEB Supermarket Threats(SWOT Analysis)
There has been a growing number of departmental stores which most customers prefer since there are more varieties to choose from. Besides, there is an increase in the number of competition from other retailers such as Walmart and Kroger. The organization also lack appealing offers when compared with the competitors. Another threat arises from the saturation in key markets. The growth rate of the company has also been slow with the grocery store going out of business.
HEB Supermarket Analysis(SWOT Analysis)
Based on the evaluation, it is evident that the company needs to invest outside Texas. Secondly, the company should take advantage of the growing technology to expand on its sales as well as customer base. Thirdly, the company needs to continue with its corporate social responsibility which will continue to create a positive image to its base of clients. Lastly, the strengths and opportunities far outweighs the weaknesses and threats meaning that the organization is still profitable.