HRM Homework

Article: Starbucks, Bank One, and Visa Launch Starbucks Duetto Visa (attached)

Answer questions below:

1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project.

2. Build the management-research question hierarchy for this project.

3. Discuss the choice of an online survey to assess Starbucks’ three objectives of functionality, brand fit, and benefits. What are the pros and cons of choosing this survey method?



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