Case study: International Foods Company
International Foods Company is an international firm that deals in global food production and supplies. It has been a successful producer and supplier of bagged salads and noodles to a number of South Asian countries since 1998. The company, which is Chinese-owned, has since 2001 made numerous inroads into the South Asian sub-continent especially in countries like Malaysia, Singapore and Indonesia. Its products especially the bagged salads are heavily patronised by many people. The company has an outlet at the Xiamen University Malaysia campus where students and staff members buy from. More recently, some customers reported that they found millipedes in the course of eating the salad. Some customers have since boycotted the salads. The issue has caused considerable concern to the company and has affected its brand.
You have been contracted by the firm, as an international Business consultant, to allay the fears of customers and also to help it in its current crisis. It would be appreciated if you could critically examine the issue on this basis:
Not more than 1500 words including reference