Marketing Management Discussion 5

From the videos What Is a Brand? and Understanding Why Brands Are Important (TRANSCRIPTS ATTACHED), answer the following:

  • What is your favorite brand?
  • Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
  • Explain why these are important to support the brand in each phase of the buying process.
  • Search the Strayer University Library or Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion, using SWS formatting, for everyone to read.

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