Measurement of Sponsorship Effectiveness Please read the case above to compete the assignment The case discusses the challenge of dealing with the complexity of measuring sponsorship effectiveness. At the end of the case, you will find three questions. Your case preparation includes reading, analyzing, and answering the three questions. The work should have: (i) Introduction – what the case is about, (ii) Body – your answers to the case questions, (iii) Conclusion – summarizing your points and providing recommendation.

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