Measurement of Sponsorship Effectiveness
https://blackboard.towson.edu/bbcswebdav/pid-6088992-dt-content-rid-47498337_2/courses/011574-01-1203-5W2-030-01308/Measuring%20Sponsorship%20Effectiveness%20-%20Designing%20an%20Alternative%20Approach%20%281%29.pdf Please read the case above to compete the assignment The case discusses the challenge of dealing with the complexity of measuring sponsorship effectiveness. At the end of the case, you will find three questions. Your case preparation includes reading, analyzing, and answering the three questions. The work should have: (i) Introduction what the case is about, (ii) Body your answers to the case questions, (iii) Conclusion summarizing your points and providing recommendation.