MGMT WK 6

Q.1 WEEK 6: THE FOUR PS OF MARKETING (30 Points)

Let us talk all things Marketing… you will identify the Four Ps of marketing using a business plan from the internet. There are numerous business plan examples on the web, and on websites such as https://www.bplans.com/ (Links to an external site.). Choose a business plans that would represent well the 4 Ps of marketing. Some plans have limited scope in describing the price of products/services. In such a case, benchmark (i.e., research similar businesses) and propose estimated prices.

In your response address the following:

1. What are the four elements of the marketing mix described in the document?

2. What is the value that the organization delivers to its customers?

Q.2 COURSE PROJECT – MARKETING MANAGEMENT PROCESSES

This week, complete and submit the third Business Report of the Course Project: Marketing Management Processes (130 points).

Include the following:

1. Product or Service

2. Target Market

3. Place and Distribution

4. Price

5. Promotional Plan

6. Customer Service Plan

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