Principles of Marketing

Please answer the follow questions In essay form: 1. What is the MARKETING CONCEPT and how does this differ from the PRODUCTION ORIENTED CORPORATION and the SALES ORIENTED CORPORATION. 2. What major forms of FEEDBACK are used to guide our Marketing Policies? 3. How do Marketers use the CONSUMER BEHAVIOR tactics of Rational & Emotional appeals? Also, how do these appeals affect our ADVERTISING CAMPAIGNS? 4. Please review any four (4) forms of unethical proactices which are sometimes found within our Marketing Programs?

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