Unit 2 Assignment – Marketing Regression
- In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.
- Walk through the example regression problem.
- Learn by Marketing. (2018). Linear regression by hand and in Excel (Links to an external site.). Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/
Now complete a secondary regression using the changed data table you can download here data-marketing-budget-12mo-version2 [Excel file]
- Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.
- Include residuals, line-fit plots, and Normal probability plots.
Read: Regression analysis in Excel
Watch Multiple Regression Interpretation in Excel.
This video provides an example of interpreting multiple regression output in excel:
Analyze what you are able to determine from the regression:
- Regression statistics
- Equation of the line
- Effects of variation of spend in Social Media and Web